what is mobile marketing?
It is one of the most important strategies of digital marketing, In mobile marketing, we aimed the audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
we can do everything on computers, is now available on a mobile device, and promote all apps of mobile for the advertising campaigns.
The channels of mobile marketing:-
1.Location-based service (LBS): this is for businesses which are promoted in the local area.
2.Augmented Reality (AR): It promotes the digital marketing business and product, data with video.
3.(2-D) barcodes: Scanned vertically or horizontally product information.
4.GPS messaging: Transmitted business proximity to the local area.
Much mobile marketing includes the website designed for mobile and hotspot.
According to the Kelsey Group:-
a.The mobile marketing will grow from $160 million (2008) to $3.1 billion (2013) and it is expanded by 24 percent.
b.Mobile SEM will shrink from 63 (2008) to 9 (2013) percent.
c.Display-based marketing will remain relatively stable with an increase from 13 to 18 percent.
Five Reasons Mobile Marketing:-
1.Time Spent On Mobile Devices Is Increasing.
2.Mobile Commerce And Mobile Marketing Go Hand-In-Hand.
3.Shoppers Purchase In Stores.
4.Short Message Service (SMS) Open Rates Are Higher Than Email.
5.Mobile Marketing Reaches A Broader Marking.